Boosting Conversions Through Effective Customer Relationship Management (CRM):
- Bryan Harris
- Sep 12, 2024
- 2 min read
Updated: Oct 14, 2024
You're driving down the road when your phone rings. You answer it using your cars audio, but the other person can't hear you. You hangup thinking it was another pesky telemarketer when your phone rings again. You pull over and take the call. Sounding rushed, because you are in rush being almost late for your daughters' dance class, you quickly jot down information barely getting a name and phone number saying you'll call them back later once you are home.
After dance class, when you get home, you decide to call back the prospective client back only to find out that they found someone else, went with the competitor, or worse, they blocked your number and told all of their friends and family to never use your services again.

Now when I say "Time is money" I mean that. Time IS money, and if you don't have the (time) to build a good relationship with your prospective clients then you are NEVER going to get access to their hard-earned (money).
That means in some cases having to explain A-Z of how your product works at any point in the day when someone calls inquiring about services. It also means having to stay in a calm and relaxed state to be able to handle the call like a wizard and get their inbound request converted into a quote, and if the product/services match their needs, then a sale will soon follow. NONE of this happens without a good CRM manager or service that can handle these instant calls and a.) pass them off to your sales team or b.) close them for you.
Customer relationship goes beyond the sale and business with regards to the human on the other side of the table, phone, email, their needs, and what they are after in the marketplace. This is accompanied by also getting an understanding of who the person is through genuine conversation showing interest in their life like they have shown in ours.
CRMs are perfect at customer escalation management, they have a heavy focus on empathizing with the other person, they are able to retain clients a lot easier and less costly than discounting services or even letting a key client leave your services. I would say and have been told they are invaluable to the marketplace and when you combine those skills with that of a closer and appointment setter.
Well, you get Sales Genius Coaching. We combine our skills of CRM, marketing & closing to give a whole new value to the name "Inbound Marketing". Using the skills above we are able to convert on average 67% or higher inbound prospects. That is an immense game changer that has numerous effects both on the now and the future of your business.
I can't see a better time to start investing into your CRM and with our help you can get a full valued package that can't be found anywhere else.
Book a call today using our calendar and we can drive your inbound leads to real results!
That's it for now, until next time.
Bryan



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